The global market, expanding at all times motivates the small, medium, and sometimes big businesses in a bid for a place in the sun. And if in this race digital marketing was once considered a luxury rather than a futuristic one, today business is doomed to failure without it. A few decades ago, companies relied only on loyal customers, and goods and services were promoted through marketing buzz, but there is now an unlimited space for new customers and efficient sales. Internet. At this word, the marketers have a twinkle in their eyes. We hope you too.
Imagine digital marketing as a chemical compound in which components interact all the time. These are selected forms of interactive marketing. A result for your online or offline business depends on the components you choose for your «reaction». Today there are several dozen types of digital marketing, but we’re going to talk about the five most effective.
Search Engine Optimization
SEO is an activity related to the optimization of the website to raise its position on the pages of search engine results and organic traffic increasing. The toolkit includes:
- pages optimization;
- external optimization;
- technical optimization.
Depending on the website specifics, as well as the products you offer, a personal promotion strategy must be developed. Both strategies and their realization will differ for lending, business card websites, and online shops.
Popular tools: The Yoast SEO, Google Analytics, Google Webmasters, Google Trends, SEMRush, Dasheroo, HARO, BuzzStream, MozBar.
Content marketing is whatsoever involved with informative and useful content, the main purpose of which is to increase brand recognition, traffic increase, and customers attracting. The main aim is to demonstrate the value of the product and services to potential users. No matter what kind of content (paid or free) — information must be really useful and motivating.
Popular tools: WordPress, HubSpot’s Blog Topic Generator, Canva, CoSchedule’s Headline Analyzer, Stencil.
Social Media Marketing
SMM is a way to attract traffic and increase brand recognition with social networks. The instruments are as follows:
- engaging people in discussion;
- online interaction.
Popular tools: Facebook, Instagram, LinkedIn, YouTube, Foursquare, Buffer, Socialoomph, Google Alerts, Social Pilot, SlideShare.
Pay Per Click
PPC or contextual advertising is «paid results» that users see in the upper, lower, or side part of the search results (SERP). In this case, you only need to pay when your ad has been clicked. You can also configure ads for specific key queries that reflect the preferences of individual segments of the audience.
Popular tools: Google Ads, Facebook, Instagram, LinkedIn.
Service tools intended for audience outreach increase are e-mail and e-mails checker. The first one establishes a relationship of trust with subscribers, retains them, and encourages them to buy again. You can return passive buyers using email efficiently. While e-mail validator is necessary for analyzing electronic data, cleaning the client’s database of inactive and dummy accounts that affect the sender’s reputation unfavorably. By implementing e-mail verification, the mailing list will be clean and more efficient.
Popular mail checker online: Proofy, Remail, MailChimp, Sumo, VerticalResponse, MailJet.
Use digital marketing for business development efficiently!
Always keep this list with you and implement every item for your business to succeed and generate the income desired:
- the precise purpose;
- the buyer portrait;
- analysis of competitors;
- the shopper journey;
- selection of digital marketing channels;
- online marketing tactics.
Do not be afraid to experiment, seek out like-minded people, believe in yourself and your team! Good luck!